self-deprecation

It's a common dynamic: Casual conversation among women often defaults into shared commiseration and subtle self-deprecation. "How are you?" is abbreviated into "What's hard/wrong," and sharing strength and joy is subconsciously reigned in to avoid ruffled feathers and social ostracization.

"Cute dress!" "This? I literally found it in a dumpster behind Baja Fresh."

Pantene tries to leverage the whole "I'm sorry" phenom and ends up mocking the whole female gender. Are we sorry for this post? Nope!