Marcia G. Yerman

The stated mission of the organization is “to increase women's presence in the public debate, emphasizing those who are least often heard, including women of color, low-income women, lesbians, youth and older women.”

Activities in the photos can range from women at the start of their day, dealing with their children, or sprawled in a chair exhausted after eight hours at work. They document women in dressing rooms, without makeup, sporting a new hat, or dressed to the nines. In Arreola’s estimation, these are all “photo worthy.”