Annie Walton Doyle

Being a “strong” and “empowered” woman is so hot right now.

Take your makeup love to its logical conclusion via a sensory attack on all fronts. Smelling like old ladies' handbags and young ladies' dressing tables and powder puffs and lipstick bullets has never been so easy as it is right now. It’s the scent family I call "makeup perfume."

Of all of the supposed beauty “problems” in the world, for me, roots are really the least “problematic.” In fact, I love mine dearly.

In the aisles of a drugstore, one’s instinct is almost magpie-rial. Glitter! Neon! Caramel-scented!

Self-care is a phrase so enthusiastically tossed about as of late that in many ways it has lost all meaning. In the same way “wellness” has gone, the concept now seems vague and fuzzy, somehow ineffable.

Lash stain: what the hell. Am I right?

In life, there’s not much I love more than a good bitch. I’d take a mean, hilarious person over a “nice” bland-y any day of the week.

Can you partake in the beauty industry — makeup, tutorials, magazines, and the oppressive standards they impose — and still feel good about your self-worth?

You can’t fight it so embrace it: Fluffy winter hair.

Blurred lip lines make your mouth look plumper in a natural, non-Juvadermed way (pretty), plus makes it look like you’ve just been making out (further proof you are pretty — as if you needed it).