Annie Walton Doyle

Who could have predicted at the turn of the century that one of the biggest (if not the biggest) trends in makeup would be contouring?

Being a “strong” and “empowered” woman is so hot right now.

Self-care is a phrase so enthusiastically tossed about as of late that in many ways it has lost all meaning. In the same way “wellness” has gone, the concept now seems vague and fuzzy, somehow ineffable.

Can you partake in the beauty industry — makeup, tutorials, magazines, and the oppressive standards they impose — and still feel good about your self-worth?

Remember your first foray into the makeup world? Everything was more fun then. Colors were chosen in a magpie-like fashion.